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Mika Blog

Ideas for the small
business builder.

Product thinking, industry insights and practical guides — for owners who want their website to work as hard as they do.

🔥 Most read

02
Commerce

Moving Your Catalog Without Losing Your Mind

6 min read

03
Marketing

The Ad Manager Job Nobody Signed Up For

6 min read

All articles

Why Your Order Confirmations Keep Landing in Spam
Operations

Why Your Order Confirmations Keep Landing in Spam

A customer places an order, waits for the confirmation, and never sees it. Not because your business did anything wrong — because email sending is its own infrastructure problem, and most website builders quietly hand it to you unsolved.

8 Sept 2026·5 min read
The Ad Manager Job Nobody Signed Up For
Marketing

The Ad Manager Job Nobody Signed Up For

Running ads was never really the hard part. Writing the copy, picking where to show them, setting a sensible budget, and actually watching the campaign — that's the part that quietly became a second job.

4 Sept 2026·6 min read
The Real Cost of "Free": What AI Website Builders and DIY Platforms Don't Show You
Strategy

The Real Cost of "Free": What AI Website Builders and DIY Platforms Don't Show You

"Build a website in minutes with AI" and "$16 a month" are both technically true. Neither mentions the hours you'll spend fixing what the AI invented, or the plugins you'll be buying by month three.

3 Sept 2026·6 min read
The Quote Nobody Asked For, Until It Was Already Lost
Product

The Quote Nobody Asked For, Until It Was Already Lost

Most enquiries die before they ever become a quote — not because the job wasn't wanted, but because getting a price meant waiting for a callback. An instant estimate on your own website changes when the conversation actually starts.

31 Aug 2026·5 min read
The Video Ad Problem Small Businesses Can't Afford to Solve
Marketing

The Video Ad Problem Small Businesses Can't Afford to Solve

Video outperforms a static image ad almost everywhere it runs — and almost no small business can justify what it costs to make one. Here's what's actually standing in the way, and how to get a real video ad without a production budget.

25 Aug 2026·6 min read
From Enquiry to Paid: The Gap Most Quoting Software Ignores
Operations

From Enquiry to Paid: The Gap Most Quoting Software Ignores

Lead capture tools stop at the enquiry. Invoicing tools start at the invoice. Everything in between — the quote, the site visit, the actual job — is where trades and service businesses lose the thread, and the follow-up that comes after.

21 Aug 2026·6 min read
The No-Show Nobody Prices In
Service Industry

The No-Show Nobody Prices In

A booked appointment isn't a kept one. Here's why no-shows quietly cost service businesses more than the missed call ever did, and what actually brings that number down — it isn't a stricter cancellation policy.

18 Aug 2026·5 min read
Why Your Website and Your Store Shouldn't Be Two Different Logins
Commerce

Why Your Website and Your Store Shouldn't Be Two Different Logins

A lot of businesses run their website on one platform and their store on another — two logins, two subscriptions, two support queues, and a brand that quietly drifts apart between them. Here's what changes when they're actually the same product.

6 Aug 2026·5 min read
The Phone-Tag Tax: What Booking by Phone Really Costs a Service Business
Service Industry

The Phone-Tag Tax: What Booking by Phone Really Costs a Service Business

Every missed call to a trade, clinic, or salon is a booking that might just go to the next name on the list. Here's what the back-and-forth of phone scheduling actually costs, and what changes when a booking page does the work instead.

4 Aug 2026·5 min read
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