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Mika Blog

Ideas for the small
business builder.

Product thinking, industry insights and practical guides — for owners who want their website to work as hard as they do.

🔥 Most read

02
Commerce

Moving Your Catalog Without Losing Your Mind

6 min read

03
Marketing

The Ad Manager Job Nobody Signed Up For

6 min read

All articles

Leaving Shopify Without Losing Your Catalog
Commerce

Leaving Shopify Without Losing Your Catalog

Shopify makes it easy to start and surprisingly hard to leave — your products are yours, but getting them out in a form another platform can actually use is a different problem entirely. Here's what a real migration involves, and how a direct connection changes it.

16 Sept 2026·6 min read
Why Growing Stores Outgrow BigCommerce
Commerce

Why Growing Stores Outgrow BigCommerce

BigCommerce's plans aren't capped by features you choose — they're capped by revenue you didn't. Cross an online sales threshold mid-year and you're moved to a pricier tier automatically. Here's why that pushes growing stores to look elsewhere, and what actually moving looks like.

16 Sept 2026·6 min read
The Real Cost of Running Your Own WooCommerce Store
Commerce

The Real Cost of Running Your Own WooCommerce Store

WooCommerce itself is free. Running a store on it isn't — you're the hosting provider, the security team, and the one who finds out a plugin update broke checkout at 11pm on a Friday. Here's the maintenance bill nobody puts in the pitch, and how to leave it behind.

16 Sept 2026·6 min read
Magento Was Built for a Dev Team You Don't Have
Commerce

Magento Was Built for a Dev Team You Don't Have

Magento (Adobe Commerce) is genuinely powerful — and genuinely built for a business with its own engineering team. Most small and mid-sized stores running on it today inherited it from an agency and pay a retainer just to keep it patched. Here's what moving off it actually looks like.

16 Sept 2026·6 min read
Why Your Order Confirmations Keep Landing in Spam
Operations

Why Your Order Confirmations Keep Landing in Spam

A customer places an order, waits for the confirmation, and never sees it. Not because your business did anything wrong — because email sending is its own infrastructure problem, and most website builders quietly hand it to you unsolved.

8 Sept 2026·5 min read
The Ad Manager Job Nobody Signed Up For
Marketing

The Ad Manager Job Nobody Signed Up For

Running ads was never really the hard part. Writing the copy, picking where to show them, setting a sensible budget, and actually watching the campaign — that's the part that quietly became a second job.

4 Sept 2026·6 min read
The Real Cost of "Free": What AI Website Builders and DIY Platforms Don't Show You
Strategy

The Real Cost of "Free": What AI Website Builders and DIY Platforms Don't Show You

"Build a website in minutes with AI" and "$16 a month" are both technically true. Neither mentions the hours you'll spend fixing what the AI invented, or the plugins you'll be buying by month three.

3 Sept 2026·6 min read
The Quote Nobody Asked For, Until It Was Already Lost
Product

The Quote Nobody Asked For, Until It Was Already Lost

Most enquiries die before they ever become a quote — not because the job wasn't wanted, but because getting a price meant waiting for a callback. An instant estimate on your own website changes when the conversation actually starts.

31 Aug 2026·5 min read
The Video Ad Problem Small Businesses Can't Afford to Solve
Marketing

The Video Ad Problem Small Businesses Can't Afford to Solve

Video outperforms a static image ad almost everywhere it runs — and almost no small business can justify what it costs to make one. Here's what's actually standing in the way, and how to get a real video ad without a production budget.

25 Aug 2026·6 min read
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