Customer analytics surfaces lifetime value, order frequency, cohort retention and top-customer rankings. See which products bring buyers back versus which ones are one-and-done purchases. Identify your highest-value customers, understand what they buy, and make informed decisions about loyalty programs, promotions and catalogue expansion.
14-day free trial β no charge until day 15
What you get
Customer lifetime value (CLV) ranking β identify your most valuable customers
Order frequency distribution β how often does your average buyer return?
Top 20 customers by revenue β useful for VIP loyalty outreach
First-purchase vs repeat-purchase breakdown per product
Date-range comparison β benchmark any period against the previous
Customer export with spend data for targeted email campaigns
When to use this
Review customer analytics monthly once you have 100+ orders. It becomes increasingly actionable as your customer base grows β initial patterns (who are the top 20? which products repeat?) are visible from day one, but cohort analysis and frequency distributions need at least 3β6 months of order history to be meaningful.
Best suited for
How to set it up
Customer analytics are enabled automatically β no setup required
Go to Dashboard β Analytics β Customers to access the dashboard
Use the date range picker to focus on a period (last 30 days, last quarter, last year)
Filter by product to see which SKUs drive repeat purchases
Export customer data from Dashboard β Customers β Export for use in email marketing tools
Pro tips
Identify your top 20 customers by CLV each quarter and reach out personally β a 'We appreciate your loyalty' email with a personal code converts at a dramatically higher rate than a broadcast.
Products with a high first-purchase count but low repeat-purchase rate indicate a one-time-use or disposable item β useful for planning catalogue expansion into complementary replenishment products.
Cohort retention rate declining after month 3 is a common early warning sign β investigate whether it's a product satisfaction issue, a lack of email marketing, or a competitor win-back.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
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14-day trial Β· No charge until day 15 Β· Cancel any time