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Revenue is vanity. Net margin is clarity.

Net margin analytics subtract COGS, platform fees and transaction fees from gross revenue to show you actual profit per product and per period. See which products are your most profitable — not just your best-selling. A product that sells 3× as many units but generates half the profit margin deserves a different strategic priority.

This is a Premium feature — available on the Growth ($129/mo) and Advanced ($349/mo) plans.

14-day free trial — no charge until day 15


What you get

Key capabilities

Gross revenue → COGS deduction → platform fee → transaction fee → net margin waterfall

Per-product profit margin ranking — sort by absolute profit or margin percentage

Date-range comparison — benchmark any period against the previous

Margin threshold alert — flag products below your target margin

Shipping cost deduction option — see true net after freight (for freight-heavy items)

Advanced plan only — designed for data-driven growth operators


When to use this

Is this right for your store?

Review net margin analytics whenever you're making pricing decisions, considering a catalogue expansion or planning a promotion. Running a 20% off sale on your highest-margin product is a very different decision from running 20% off your lowest-margin product — but without margin data, you're making both decisions blind.

Best suited for

All storesParticularly valuable for high-SKU-count retailers and multi-category merchants

How to set it up

Step-by-step guide

1

Enter COGS per product in the product editor (under Pricing → Cost of goods) — this is the only required configuration step

2

Go to Dashboard → Analytics → Net margin

3

Set your target margin percentage — products below this threshold are flagged

4

Use the product filter to focus on a specific category

5

Review the waterfall chart to see where revenue is being eroded


Pro tips

Get the most out of it

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Enter COGS data for your top 20 products first — you get 80% of the margin insight with 20% of the data entry effort.

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Products with high revenue and low margin are typically candidates for a price increase or a promotional timeout rather than a volume push.

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Use net margin data before running a promotion — know which products can absorb a 20% discount and which can't.


Plan availability

Basic Store

$49/mo

Not included

Growth Store

$129/mo

Included

Advanced Store

$349/mo

Included

All plans include a 14-day free trial. No charge until day 15.


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Related features

Ready to get started?

Net Margin Tracker — included in your trial.

Start your 14-day free trial today. Every feature is unlocked from day one — no card charged until you're ready.

14-day trial · No charge until day 15 · Cancel any time