An out-of-stock product page is a dead end — unless you present alternatives. Mika Store lets you curate substitute products for any SKU. When stock hits zero or a product is discontinued, a 'You might also like' panel appears automatically on the product detail page, keeping shoppers browsing rather than bouncing.
14-day free trial — no charge until day 15
What you get
Link up to 10 substitute products to any SKU from the product editor
Shown automatically when stock hits zero or product is marked discontinued
Contextually framed — 'Similar products available' or 'This item is no longer stocked'
Keeps old URLs alive and converting rather than 404ing
Also shown as a cross-sell suggestion in the cart drawer for flagged items
Works alongside Back-in-stock notifications for items temporarily out of stock
When to use this
Link alternatives to any product that regularly sells out, is seasonal, or is approaching end-of-life. Particularly valuable in electronics (fast-moving models), fashion (seasonal lines), consumables and industrial supply where a suitable substitute is usually available.
Best suited for
How to set it up
Open a product in the editor and scroll to the Alternatives section
Search for and select up to 10 substitute products
The alternatives panel appears automatically when stock = 0 or is_discontinued = true
For discontinued products, keep them visible (don't delete) so the URL redirects shoppers to alternatives
Optionally mark the product as discontinued in the editor — this surfaces a clear notice alongside the alternatives
In practice
The Sony WH-1000XM4 headphones are discontinued. Rather than a dead product page, alternatives show the XM5 and two other models in the same price range. Existing Google organic rankings for the XM4 now convert to XM5 sales.
A specific UV-resistant cable tie goes out of stock in summer peak demand. Alternatives point to two equivalent products. Shoppers who searched for the exact part number still find a valid solution without contacting sales.
Pro tips
Rank alternatives by similarity first, then price parity — don't suggest a $500 product as the substitute for a $50 one without noting the difference.
For discontinued lines, leave the product page live and mark it discontinued rather than deleting it — preserving SEO authority from inbound links.
Pair with Back-in-stock email notifications for temporarily out-of-stock products, so you give shoppers two recovery paths.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
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