Order Restrictions let any visitor browse and discover your products — descriptions, images, even pricing — but lock checkout to verified group members only. An authenticated shopper who isn't in an approved group sees the cart blocked with a message explaining how to get access. You control the gate; they control whether to apply.
14-day free trial — no charge until day 15
What you get
Public catalogue browsable without login — indexable by search engines
Checkout gate visible only when an unqualified shopper attempts to add to cart
Configurable gate message — explain the account requirement and link to the application form
Works per customer group — one group may be allowed to purchase while others are blocked
Compatible with Login to View Price — can layer both restrictions on the same store
Gate bypassed transparently for approved members — no interruption to their checkout flow
When to use this
Ideal when you want your catalogue to be a marketing tool (discoverable, shareable, searchable) while keeping sales exclusive to vetted B2B buyers. Distributors, manufacturers and brands with reseller programs who also do trade shows and want buyers to research online before coming to a meeting use this pattern effectively.
Best suited for
How to set it up
Go to Dashboard → Store Settings → B2B → Order Restrictions
Enable the restriction and select which customer groups are permitted to order
Write the gate message shown to blocked shoppers (e.g. 'This store is available to approved trade accounts. Apply here [link]')
Save — the checkout gate is live immediately
The restriction does NOT affect approved group members — their checkout proceeds normally
In practice
All products are publicly visible with full specs and pricing for research purposes. Non-approved visitors who try to check out see: 'Orders are limited to approved research institutions and commercial labs. Apply for an account here.' Approved labs check out without any friction.
Pro tips
Make the gate message a conversion opportunity, not a dead end — include a clear link to the account application and a phone number for urgent enquiries.
The public catalogue should be fully SEO-optimised even under order restrictions — search engines index the content, and buyers research before applying for an account.
Audit your approved customer groups quarterly — remove lapsed accounts and flag inactive buyers for a re-qualification email.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
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14-day trial · No charge until day 15 · Cancel any time