Countdown banners surface a live timer on your storefront in three possible placements: a sitewide top bar, a sticky strip on the product page, or a cart-anchor below the cart total. Three countdown strategies adapt to any campaign type: a fixed deadline, an evergreen timer that resets per visitor, or a recurring daily cutoff.
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What you get
Three placements: sitewide top bar, sticky product page strip, cart drawer anchor
Fixed-deadline mode β counts to a specific date/time (Black Friday end, sale closing)
Evergreen mode β each visitor gets their own fresh countdown, resets on return
Recurring daily cutoff β 'Order before 2pm today for same-day dispatch'
Custom colours β brand-matched background, text and accent
Optional CTA link β tap to jump to the sale landing page
When to use this
Use countdown banners during time-limited campaigns (flash sales, end-of-financial-year, Black Friday) or as a recurring same-day dispatch incentive ('Order before 2pm for same-day dispatch'). The evergreen mode is best for always-on conversion lift β each visitor gets a fresh 24-hour window so the timer never reads zero for a new visitor.
Best suited for
How to set it up
Go to Dashboard β Marketing β Countdown banners β New banner
Select placement: sitewide top bar, product page sticky, or cart drawer
Choose strategy: Fixed deadline (enter the target date/time), Evergreen (enter duration in hours) or Recurring (set daily cutoff time and timezone)
Write the lead text (e.g. 'Sale ends in' or 'Order before 2pm for same-day dispatch')
Set colours β primary background, text and accent (for the timer digits)
Optionally add a CTA label and link
Save and enable β the banner is live immediately
In practice
A Fixed-deadline banner: 'Black Friday ends in [timer]' counts down to midnight Friday. Placed as a sitewide top bar in red and gold. Visitors see remaining time on every page. Conversion rate during the banner's active period is 35% higher than the preceding week.
A Recurring banner in the product page sticky placement: 'Order before 2pm for same-day dispatch'. Resets daily at 2pm β before 2pm it shows a live countdown; after 2pm it shows 'Order before 2pm tomorrow'. Creates urgency without the dishonesty of an expiry that never actually expires.
Pro tips
Don't use evergreen timers that reset on every page refresh β shoppers figure it out and it destroys credibility. Use evergreen timers that persist per visitor for 24β48 hours.
The cart-anchor placement is the highest-intent spot β shoppers who are in the cart are already committed; a countdown there accelerates the final conversion step.
Pair countdown banners with promo codes β 'FRIDAY20 β ends in [3:14:22]' is more compelling than either element alone.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
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