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🏷️MarketingStandard

Discounts that drive decisions — set up in 30 seconds.

Create percentage or flat-rate discount codes with date windows, usage limits, product restrictions and quantity gates. Customers apply a code at checkout and watch the saving update live. You control which behaviours trigger a code reveal — newsletter sign-ups, exit intent, or sharing the code in a campaign.

This feature is included on every Mika Store plan — Basic, Growth and Advanced.

14-day free trial — no charge until day 15


What you get

Key capabilities

Percentage or flat-rate discount types

Date-window activation — codes auto-expire without any manual action

Product-specific restriction — limit a code to a single SKU or category

Min/max quantity gates — 'BULK10: 10% off when you order 5 or more'

Newsletter intercept: visitor enters email → code revealed instantly (subscriber + customer in one step)

Exit-intent pop-up: shopper moves to close the tab → dialog appears with the code


When to use this

Is this right for your store?

Use promo codes at launch (first-order discount to reduce risk), for seasonal campaigns (Black Friday, End of Financial Year), for newsletter sign-up incentives, to reward loyal customers with a personal code, or as a referral reward. Avoid always-on public codes — they train customers to wait for discounts.

Best suited for

Any consumer e-commerceFashion & ApparelHealth & BeautyElectronicsFood & BeverageGift Retail

How to set it up

Step-by-step guide

1

Go to Dashboard → Promotions → Discount codes → New code

2

Enter the code text (e.g. WELCOME10) — uppercase letters work best

3

Select type: Percentage or Flat rate, then enter the value

4

Optionally set a start date, end date, or restrict to a specific product

5

Set min/max quantity gates if relevant (e.g. minimum 3 items)

6

Toggle Active and save — the code is live immediately

7

To attach it to a newsletter sign-up, go to Promotions → Behavioral triggers → New trigger → Newsletter sign-up and link the code


In practice

Real-world examples

Launch week — EARLYBIRD20

Before going live, create a 20% off code with an end date 7 days from launch. Share it with your email list and social following. Creates urgency without permanently discounting the catalogue. The code expiration is enforced automatically.

Newsletter sign-up incentive — WELCOME10

Attach the code to a Newsletter sign-up behavioral trigger. Every visitor who enters their email on the newsletter section or pop-up has the code revealed immediately. You get a subscriber; they get 10% off their first order. Both happen in one interaction.

Wholesale quantity break — TRADE15

A trade supplier creates TRADE15: 15% off, minimum qty 10, restricted to the 'Consumables' category. The code is shared only with account holders. Encourages bulk ordering without affecting RRP on general listings.


Pro tips

Get the most out of it

💡

Never create an open-ended code with no expiry that you share publicly — shoppers will share it indefinitely and it becomes an expected margin haircut.

💡

Use the behavioral triggers (newsletter and exit-intent) rather than posting codes on your homepage — earned codes feel more valuable and convert better.

💡

Track which codes drive the most revenue in Analytics → Promotions — pause the underperformers and double down on what works.


Plan availability

Basic Store

$49/mo

Included

Growth Store

$129/mo

Included

Advanced Store

$349/mo

Included

All plans include a 14-day free trial. No charge until day 15.


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Ready to get started?

Promotion codes — included in your trial.

Start your 14-day free trial today. Every feature is unlocked from day one — no card charged until you're ready.

14-day trial · No charge until day 15 · Cancel any time