B2B Wholesale Catalogs create private product lists visible only to assigned wholesale accounts. The catalog can contain products not in the public store, prices not shown to retail customers, and restricted quantities only trade buyers can access. Each catalog is assigned to one or more customer groups — members see it when logged in; everyone else sees nothing.
14-day free trial — no charge until day 15
What you get
Private catalog invisible to public and unassigned shoppers
Catalog-specific pricing — trade prices separate from retail RRP
Products exclusive to the catalog — not visible in the main public store
Assign to one or more customer groups — only members see it when logged in
Minimum order quantities and increments per product
Printable order form view for trade buyers who prefer it
When to use this
Use B2B catalogs if you run a dual-channel business — selling direct to consumers at retail price while also supplying trade, wholesale or institutional buyers at different rates. Essential for manufacturers, distributors and brands with reseller programs who need to show different products and prices to different buyer types without operating separate stores.
Best suited for
How to set it up
Create customer groups in Dashboard → Customers → Groups (e.g. Wholesale, Gold Partner, Institutional Buyer)
Go to Dashboard → Catalogue → B2B Catalogs → New catalog
Add products — these can be your main catalogue products (at trade price) or exclusive-to-catalog products
Set the price and MOQ per product within the catalog
Assign the catalog to one or more customer groups
Save — logged-in members of the assigned groups see the catalog; everyone else does not
In practice
A skincare brand sells direct-to-consumer via the main store. Their 'Trade Accounts' group gets access to a B2B catalog containing the same products at 40% below RRP, plus 2-litre professional formats not available on the public store. Trade buyers log in, see their catalog, and place bulk orders.
A food distributor has three B2B catalogs: one for restaurants (5kg catering packs, case pricing), one for hotels (customised SKUs with logo packaging), and one for institutions (GS1-labelled packs for procurement systems). Each catalog is assigned to its respective customer group.
Pro tips
Send trade buyers a clear onboarding email when you approve their account — explain how to find the B2B catalog and what MOQs apply.
Don't mix retail and B2B products in the same catalog — it creates pricing confusion. Keep the catalogs clean and purpose-built.
Review the catalog quarterly: check which trade products are moving, identify fast-movers for stock prioritisation, and retire slow products.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
You might also want
Ready to get started?
Start your 14-day free trial today. Every feature is unlocked from day one — no card charged until you're ready.
14-day trial · No charge until day 15 · Cancel any time