Subscribe & Save lets shoppers lock in a recurring delivery schedule and receive a discount for committing. You get predictable monthly recurring revenue; they get their favourite product without remembering to reorder. Billing, fulfilment queuing and cancellations are handled automatically through Stripe Billing.
14-day free trial β no charge until day 15
What you get
Define weekly, fortnightly, monthly or custom intervals per product
Configurable discount percentage per interval (e.g. 15% off monthly, 10% off quarterly)
Subscription-only mode β require subscription to purchase (for subscription-first products)
Customer self-manages in their account β pause, skip or cancel without contacting support
Recurring charges via Stripe Billing β no manual invoicing
Subscription revenue tracked separately in the Analytics dashboard
When to use this
Best suited to consumable products with a predictable usage cycle β protein powder (monthly), coffee (fortnightly), supplements (monthly), pet food (monthly), cleaning supplies (quarterly). The discount incentive works best at 10β20% β enough to motivate the commitment without giving away too much margin.
Best suited for
How to set it up
Open a product in the editor and scroll to the Subscriptions section
Enable subscription options and click Add interval
Select the interval (weekly, fortnightly, monthly, custom) and set the discount percentage
Add multiple intervals if you want to give shoppers a choice
Optionally enable Subscription only β this removes the one-time purchase option
Save β the Subscribe & Save widget appears on the product page below the price
Connect Stripe in Dashboard β Payments if not already done β subscriptions require Stripe Billing
In practice
3 intervals: Monthly (15% off), Bi-monthly/every 2 months (10% off), Quarterly (5% off). 40% of purchasers choose the monthly subscription. Average subscriber retention is 8 months. Monthly subscribers are worth 8Γ the revenue of a one-time buyer over 12 months.
Subscription-only mode for the 'Auto-ship' SKU β priced 20% below the standard one-time product. Shoppers who want the lower price must subscribe. Creates a clear tier separation between casual shoppers and committed customers.
Pro tips
The discount needs to feel meaningful β 5% is too small to motivate a commitment; 15β20% is the sweet spot for most categories.
Make pause and skip easy to access in the customer account β subscribers who can easily pause are far less likely to cancel than those who feel trapped.
Highlight the annual saving ('Subscribe and save $72 per year') rather than the per-order discount β the cumulative number is more compelling.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
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14-day trial Β· No charge until day 15 Β· Cancel any time