Upsell & Cross-sell surfaces the right related products at the right moment. Link products as 'Frequently Bought Together' on the product detail page, or configure cart cross-sells that appear as subtle suggestions in the cart drawer. The result is a higher average order value without any pop-up-style interruptions or app installations.
14-day free trial β no charge until day 15
What you get
Frequently Bought Together widget on the product detail page β shown before the add-to-cart
Cart cross-sell strip in the cart drawer β shown as low-friction single-item additions
Up to 8 related products per product β curated manually or auto-suggested by category
One-click add from the widget β the cross-sell product adds without leaving the current page
Revenue attribution tracked per suggestion in the Analytics dashboard
No app, no plugin β built natively, loads instantly with the page
When to use this
Use upsell and cross-sell the moment you have products that logically complement each other β consumables with the durable they're used with, accessories with the main product, maintenance kits with equipment. Works best when the suggested product is meaningfully related and priced at 10β40% of the primary item, not a stretch to a completely different price tier.
Best suited for
How to set it up
Open a product in the editor and scroll to the Related products section
Search and select up to 8 'Frequently Bought Together' products β these appear below the Add to cart button on the PDP
Optionally select separate 'Cart cross-sell' products β these are lighter suggestions shown in the cart drawer
Save β the widgets appear automatically on the product page and in the cart
Check Analytics β Sales β Upsell attribution after 2β4 weeks to see which suggestions are converting
In practice
The product page for a 20V Cordless Drill shows 'Frequently Bought Together': a drill bit set ($24), a fast charger ($39) and a tool bag ($55). All three are one-click additions. Average order value for drill purchases lifts from $180 to $240.
A whey protein listing shows 'Customers also buy': a shaker bottle ($18), creatine (30-day supply, $29) and a gym bag ($59). The cart cross-sell strip for the same product shows just the shaker and creatine β low-commitment additions at the last moment before payment.
A premium dry dog food listing cross-sells a dental chew treat bag ($22) and a food storage container ($35). Neither is essential, but both are relevant. The cart cross-sell on this product drives an 18% add-on attachment rate.
Pro tips
Curate cross-sells manually β algorithmic 'customers also viewed' suggestions include noise that erodes trust in the recommendation. Three highly relevant suggestions convert better than eight random ones.
Match cross-sell price to commitment level: cart drawer cross-sells should be under $40 β low enough to feel like an easy yes.
Update your cross-sell links seasonally β a Christmas gift set cross-sell is irrelevant in March.
Plan availability
Basic Store
$49/mo
Growth Store
$129/mo
Advanced Store
$349/mo
All plans include a 14-day free trial. No charge until day 15.
You might also want
Ready to get started?
Start your 14-day free trial today. Every feature is unlocked from day one β no card charged until you're ready.
14-day trial Β· No charge until day 15 Β· Cancel any time